Newsletter / Blog
2011-04-24 Help for the world’s Angriest Birds
Rovio Mobile Ltd, the world-leading entertainment media company
announced today that their Angry Birds are taking up the fight to save
the world’s most threatened birds from extinction. Rovio is working with
BirdLife International, the world leader in bird conservation, to give
these otherwise condemned bird species a last throw of the dice.
With more than 100 million gamers now playing the Angry Birds game, a
huge audience worldwide knows only too well that Rovio’s Angry Birds
are furious with the green pigs that have stolen their eggs. But sadly,
far fewer people are aware that the world’s angriest birds are
undoubtedly the 190 Critically Endangered wild bird species that sit on
the edge of extinction because of man’s impact on our planet.
Now Angry Birds are about to change that.
Mikael Hed, CEO of Rovio, said: “By working with BirdLife
International we have found a natural partner. We were really surprised
to discover the similarity between the Angry Birds fight for survival
and what is going on in the real world. Many species of wild birds
facing extinction are threatened by invasive alien animals like feral
pigs and escaped marmosets – the parallels are extraordinary. We hope to
raise awareness of the extinction crisis among our customers, and
invite them to join us helping BirdLife prevent threatened species from
disappearing forever.”
BirdLife’s CEO Dr Marco Lambertini said: “We are delighted that Angry
Birds are joining us in our fight to prevent extinction and we are
confident that with their support many of the world’s angriest birds
will become a lot happier.”
Angry Birds will be promoting and supporting BirdLife’s Preventing
Extinction Programme in various ways. Their first collaboration with
BirdLife is through the new Easter release of Angry Birds Seasons, which has just been launched as a download available online and in appstores for most major mobile gaming platforms. |