In a groundbreaking move to halt the relentless poaching of Rhinos, the Endangered Wildlife Trust (EWT) has partnered with Education for Nature – Vietnam (ENV), a Vietnamese non-profit NGO, to develop a hard hitting rhino protection campaign for countries where rhino horn is in great demand, starting with Vietnam.

Said Rynette Coetzee, Project Executant of the EWT’s Law and Policy Programme: “We are extremely excited about our partnership with ENV. We are certain that our campaign, with this crucial buy in from a respected and well known Vietnamese NGO, will help us to turn the tide on the plight of the rhino. Our message: Say NO to rhino horn, is an invitation to all the people of Vietnam to join the people in South Africa to help conserve Africa’s rhinos for today’s and tomorrow’s generations. By saying NO to rhino horn, the demand for rhino horn will decrease, and in this way, the slaughter of these magnificent animals could come to an end.”

The campaign consists of posters, media outreach and an online component and will be executed in both English and Vietnamese. “In Vietnam, the campaign elements will be distributed virally through websites, social media channels, forums and blogs, and displayed during ENV awareness activities such as public exhibitions and university programmes. The joint venture marks the first formal co-operation between ENV and a South African organization mutually committed to ending the killing of rhinos and we at ENV are absolutely committed to its success,” commented Nguyen Thi Thu Thuy of ENV’s Communication and Public Awareness Unit.
                                    

Contact:          Rynette Coetzee

Law and Policy Programme

Endangered Wildlife Trust

Tel: +27 11 372 3600

rynettec@ewt.org.za